Saussure describes semiotics a, "a science which studies the life of signs at the heart of social life," which teaches "what signs consist of and what laws govern them."
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Different media and genres provide different frameworks for representing experience, facilitating some forms of expression and inhibiting others.
… the more frequently and fluently a medium is used, the more “transparent” or “invisible” to its users it tends to become. For most routine purposes, awareness of a medium may hamper its effectiveness as a means to an end. Indeed, it is typically when the medium acquires transparency that its potential to fulfill its primary function is greatest.
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