"jumps" may not be the first word that comes to mind when watching this clip of my cheerleading routine, but for me the first action that the squad does together has a personal referent of "jump," whereas it may be completely different for another viewer.
Saussure describes semiotics a, "a science which studies the life of signs at the heart of social life," which teaches "what signs consist of and what laws govern them."
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Different media and genres provide different frameworks for representing experience, facilitating some forms of expression and inhibiting others.
… the more frequently and fluently a medium is used, the more “transparent” or “invisible” to its users it tends to become. For most routine purposes, awareness of a medium may hamper its effectiveness as a means to an end. Indeed, it is typically when the medium acquires transparency that its potential to fulfill its primary function is greatest.
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"jumps" may not be the first word that comes to mind when watching this clip of my cheerleading routine, but for me the first action that the squad does together has a personal referent of "jump," whereas it may be completely different for another viewer.
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